MobReady logo borns from Eve Brown’s vision and creative painting, showing in perfect harmony the connection between different ‘Mobs’ across sacred land.
On this project it was extremely important to keep loyal to the original painting and to showcase the aboriginal connection with the land.
Construction | Human Resources | Training
It was a great challenge to work on a new brand with such important values and traditions so close to MobReady.
The main challenge was to translate Eve Brown’s painting into digital world, making justice to the original concept. Aboriginal art uses raw colours and shapes but have many details and symbols that if they are not represented correctly may lose their actual meaning.
We’ve decided to use a piece of the painting that we believed was the core of the main concept, ‘bringing the people together coming and going to and from many different places’. Our logo enhances the journey of getting people from different ‘Mobs’ and train them to be the best they can be in our community becoming valuable assets in their jobs.
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