MobReady is an Aboriginal-owned business developing sustainable education, training and employment opportunities for Indigenous people. Its painted logo, by artist Eve Brown, reflects the harmony between mobs across sacred land.
On this project, it was paramount to respect and utilise Eve Brown’s painting, and to showcase the Indigenous connection to country.
Construction | Human Resources | Training
It was an honour to work on a new brand with such important values and traditions. The main challenge was to translate Eve Brown’s painting into the digital world, doing the original concept justice; Indigenous people’s art has important symbols of country which must be used correctly to retain their sacred meaning.
We used a piece of the painting to convey the main concept, “bringing the people together coming and going to and from many different places”. The logo enhances the journey of working with people from different mobs and training them to be the best they can be in their communities.
Website coming soon