Westfield – The Event Space

Westfield is a one-stop destination for shopping, leisure and entertainment. There are thousands of popular retailers in fashion, home, decor and more to explore in one central location.

Many people visit Westfield for their day-to-day shopping and to enjoy the amazing brand activations throughout the year. The brand activations are designed specifically to bring customers from all generations closer to the retailers.

INDUSTRY
Shopping | Retail

CHALLENGE
The Event Space partnered with us to develop the creative branding for a series of activations across multiple Westfield centres in Australia.

The main challenge? Delivering distinct, memorable brand identities for several events—each with its own look and feel—all within tight timelines. Our goal was to design impactful visuals and marketing materials that would connect with audiences, stand out in busy retail environments, and reflect the joyful spirit of each activation.

Thanks to The Event Space’s clear creative direction and our team’s design expertise, we brought each concept to life seamlessly. The result: vibrant, engaging spaces where people of all ages could interact, play, and connect with both the main event brand and participating retailers.

Westfield – The Event Space

Westfield is a one-stop destination for shopping, leisure and entertainment. There are thousands of popular retailers in fashion, home, decor and more to explore in one central location.

Many people visit Westfield for their day-to-day shopping and to enjoy the amazing brand activations throughout the year. The brand activations are designed specifically to bring customers from all generations closer to the retailers.

INDUSTRY
Shopping | Retail

CHALLENGE
The Event Space partnered with us to develop the creative branding for a series of activations across multiple Westfield centres in Australia.

The main challenge? Delivering distinct, memorable brand identities for several events—each with its own look and feel—all within tight timelines. Our goal was to design impactful visuals and marketing materials that would connect with audiences, stand out in busy retail environments, and reflect the joyful spirit of each activation.

Thanks to The Event Space’s clear creative direction and our team’s design expertise, we brought each concept to life seamlessly. The result: vibrant, engaging spaces where people of all ages could interact, play, and connect with both the main event brand and participating retailers.

Our Challenge

Project Management 20%
Conceptual Thinking 75%
Creative Design 98%
Production Management 20%

Our Challenge

Project Management 20%
Conceptual Thinking 75%
Creative Design 98%
Production Management 20%

Creative Care Plans for Event Companies

For event and activation companies, consistency and agility are everything. Our Creative Care Plans provide a reliable design foundation—covering monthly recurring tasks like artwork updates, signage layouts, and branded materials—so your creative needs are always handled. Larger or one-off event projects can then be quoted separately or managed under a Custom Premium Care Plan, tailored to your production schedule and project demands.

Starting with a base plan and scaling up as needed allows us to build something even more valuable than design output—a trusted partnership. Over time, we get to know your brand, your workflow, and your goals, making each new project faster, smoother, and more aligned with your creative vision.

Creative Care Plans for Event Companies

For event and activation companies, consistency and agility are everything. Our Creative Care Plans provide a reliable design foundation—covering monthly recurring tasks like artwork updates, signage layouts, and branded materials—so your creative needs are always handled. Larger or one-off event projects can then be quoted separately or managed under a Custom Premium Care Plan, tailored to your production schedule and project demands.

Starting with a base plan and scaling up as needed allows us to build something even more valuable than design output—a trusted partnership. Over time, we get to know your brand, your workflow, and your goals, making each new project faster, smoother, and more aligned with your creative vision.