Sydney Airport – The Event Space
Sydney Domestic Airport welcomed passengers back during the busiest season of the year with a bright, bold and eclectric campaign to make them feel right at home again. Guests were delighted with the celebration of colourful and youthful patterns built into campaign elements starting from the parking area and departures drop off, to the dining and retail precinct and finally, at their departure gates.
INDUSTRY
Airport | Transports
CHALLENGE
The Event Space creative direction for this campaign was to have Sydney Domestic Airport evoke the excitement of travelling again using the brand’s colour guidelines. Symbols of planes and clouds were incorporated throughout all messaging, signage and activations, inspiring nostalgia and engaging adults and children alike. The campaign encouraged passengers to arrive early at the domestic terminals to explore what was on offer and post to their socials the various shareable moments.
Sydney Airport – The Event Space
Sydney Domestic Airport welcomed passengers back during the busiest season of the year with a bright, bold and eclectric campaign to make them feel right at home again. Guests were delighted with the celebration of colourful and youthful patterns built into campaign elements starting from the parking area and departures drop off, to the dining and retail precinct and finally, at their departure gates.
INDUSTRY
Airport | Transports
CHALLENGE
The Event Space creative direction for this campaign was to have Sydney Domestic Airport evoke the excitement of travelling again using the brand’s colour guidelines. Symbols of planes and clouds were incorporated throughout all messaging, signage and activations, inspiring nostalgia and engaging adults and children alike. The campaign encouraged passengers to arrive early at the domestic terminals to explore what was on offer and post to their socials the various shareable moments.
Our Challenge
Our Challenge
